Our passion
The passion that drives Niche Snowboards is clearly conveyed and explained on their webpage. Nevertheless I'm going to sum up for you what the main forces behind this movement are.
The core passion that keeps coming back is the strong focus on environmental-friendly boards in combination with sustainability, which did not exist in that way in the market. This is the reason why they started producing their own boards. They want to provide the global snowboard-community with an alternative to normal boards without loosing the quality or design you have when buying a normal board.
The passion for making the world a better place through reusing, recycling and most and foremost through rethinking our behaviour on earth is also represented in the choice of materials they use for their boards. They're not only reusing plastic for example that comes from old flip flops, but also process innovative materials in their boards such as Basalt fiber instead of fiberglass.
Another way how this passion is conveyed is through the way the designs are brought on the boards. The designs are all held in natural colours (green, brown, white, etc.) and are digitally printed on the boards. With this system they use up to 90% less solvents and also give their boards its unique matte finish.
Themes
When looking through their social media pages and how the company presents itself, there are several themes that can be drawn out of that.
- Sustainability
- Environmental-friendliness
- Design
- Quality
- Adventure/Lifestyle
- Innovation
1. Sustainability
Like already mentioned above, sustainability is the most striking recurring theme that you can find when you look through their website and the reason why they even started with manufacturing their boards. Through the natural design and the focus on the recycled materials they use, this theme gets the biggest one around the company.
2. Environmental-friendliness
The second theme that is closely linked to the aspect of sustainability is the focus on an environmental-friendly way of producing all products Niche Snowboards offers. This can be seen as mentioned above on their website where they state that all materials they use for example old flip-flops or recycled materials to reduce waste.
3. Design
The unique design of the snowboards is another thing that has to be mentioned here as a theme. The different patterns that are printed on the boards also refer back to the first two themes by using natural colours and natural forms in the print. Moreover, the design of the shape of the boards is altered to make them lighter, more snappy and more durable than traditionally constructed boards.
4. Quality
5. Adventure/Lifestyle
When scrolling through the social media platforms of the company and the brand ambassadors they have it clearly shows that this company does not only sell a product but a whole lifestyle that comes with it. It encourages you to make the best of yourself, to push your limit over and over again until you reach your ultimate limit. The company wants to give their customers the opportunity to live this adventure and wants to support it by providing a high-quality constructed board that makes all this possible in the first place. Moreover, the themes around environmental-friendliness and sustainability go hand in hand with this, as those topics also have become more of a lifestyle than an attitude.
I think that you perfectly explain the main passions of the company. Moreover, I think you captured the most important themes for this company and they are really clearly explained. I can't see any problems in this post, good job :)
ReplyDeleteI agree with Natalie also I think that the passions that you have pointed out and very clear and for me it helped to have a more explained and clear insight into the company in itself.
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